Next Generation VR
The Challenge
After years of innovation in the virtual reality category, Google has quietly discontinued its Daydream virtual reality platform. Due to relative homogeneity in VR technology, Google has had difficulty breaking into the VR headset category with a wholly differentiating product. However, after pouring time, resources, and talent into “Immersive Computing,” it is certain that Google plans to continue to innovate with VR/AR products such as Google Lens and other immersive computing efforts. The hardware challenge presented is-
“How will Google create a virtual reality headset that fits into the new design language driven by the company’s IOT hardware line? In order to do this, the design must be Human, Optimistic, and Bold.”
The Opportunity
With the advent of democratized stand-alone VR headset technology, It’s a reasonable bet to guess that Google isn’t done in this space. The future of Google’s virtual reality will fit into Google’s evolved hardware design ecosystem.
Beginning with Google Cardboard, and ending (for now) with Daydream’s discontinuation, Google’s VR effort have matured greatly alongside their rapidly evolving hardware design aesthetic approach.
Form: Sloped Megalith, Curved Fabric Faces
Concept: DreamShell
Combining Controllers and Headset
How does this virtual reality of tomorrow fit into the homes of today?
With a splash of color.
Google has taken the leap of adding vibrant colors to its home hardware products, and the public expects nothing less of Google’s future VR products. I created a palette to showcase the natural vibrancy of nature at both warm and cool ends of the spectrum.